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      Business Coursework格式范文:Adapting Business to the Environment

      論文價格: 免費 時間:2022-10-19 14:59:30 來源:www.ourpropertyvalue.com 作者:留學作業網

      Business Coursework格式范文-使企業適應環境。本文是一篇留學生商務課程作業,主要內容是講述每一個企業的成功都取決于自身適應其經營環境。例如,如果政府政策發生任何變化,一個組織就必須相應地改變其內部政策,可能是工資、稅收、工作時間等。Coursework范文中提出技術的變化已經讓計算機替代了打字機。所有這些外部因素都是企業無法控制的,因此所有企業組織都必須適應變化,才能取得成功。因此,有必要了解商業環境的各種因素。下面請參閱這篇留學生商務課程作業Business Coursework格式范文的全部內容。

      Business Coursework寫作格式范文

      Success of every business depends on adapting itself to the environment within which it runs on. For e.g. if there is any change in government policies an organization has to change its internal policies accordingly that could be wages, taxes, working hours and so on. Changes in technology have replaced type writers to computers. All these external factors are beyond the control of a business, so all business organization have to adapt themselves to change in order to succeed. Hence understanding of various factors of Business environment is necessary.
      Business environment is categorized by two categories i.e. Micro Environment and Macro environment, Micro environment factors deals with internal factors like employees, Suppliers, Customers, Stakeholders, Media. Macro environment factors deals with external factors like technological (PESTEL forces), Economical, Political, Social, Legal and Environmental (Palmer and Hartley 2006).
      商業環境分為微觀環境和宏觀環境兩類,微觀環境因素涉及員工、供應商、客戶、利益相關者、媒體等內部因素。宏觀環境因素涉及技術(PESTEL力量)、經濟、政治、社會、法律和環境等外部因素。
      The above factors have direct or indirect influence on an organization. For e.g. Change in environmental norms have forced car manufacturers to come with a new technology which will keep pollution under control. Due to increased work stress some governments have eased working hours from nine to eight hours which in turn increases cost. Due to increased crimes on women new laws have been added for safety of women, women working in call center in night shifts needs to escort to her home by a security guard which means added cost to a business. If the value of domestic currency increases it will be difficult for export houses to match the prices with international competitor as the prices of raw material overseas might not have changed with the forex change.
      上述因素對組織有直接或間接的影響。例如,環境規范的變化迫使汽車制造商采用一種新技術來控制污染。由于工作壓力增加,一些政府將工作時間從9小時減少到8小時,這反過來又增加了成本。由于對婦女犯罪的增加,為了婦女的安全,增加了新的法律,夜班在呼叫中心工作的婦女需要由保安護送回家,這意味著增加了企業成本。如果本幣升值,出口公司將很難與國際競爭對手的價格相匹配,因為海外原材料的價格可能不會隨著外匯變化而變化。
      Change management is a structured approach to moving individuals, teams, and organisations from a current state to a desired future state. Change Management includes both organizational change management processes and individual change management models, which together are used to manage the people side of change. Stated simply, change management is a process for managing the people-side of change. (Referencing)
      變革管理是一種結構化的方法,用于將個人、團隊和組織從當前狀態轉移到期望的未來狀態。變更管理包括組織變更管理流程和個人變更管理模型,兩者共同用于管理變更的人員方面。簡單地說,變革管理是一個管理變革中人員方面的過程。
      Survival of fittest is not the criteria, it is one who adapts to change quickly is successful, before taking products or services to an end user it is imperative that an organization should have or must do their home work on existing business environment based on above factor, by doing so it will help an organization to formulate corporate strategy, marketing strategy sales strategy HR strategy, product development strategy and help the organization to be a part of value chain.
      適者生存不是標準,而是快速適應變化的人是成功的,在向最終用戶提供產品或服務之前,組織必須根據上述因素在現有的商業環境中開展工作,這樣做將有助于組織制定公司戰略、營銷戰略、銷售戰略、人力資源戰略、,產品開發戰略,幫助組織成為價值鏈的一部分。
      Research conducted by McKinsey (LaClair, 2002) and by Prosci (Best Practices in Change Management report, 2007) has demonstrated a direct correlation between achieving the business objectives of a change and effectively managing the people side of that change. Prosci’s research with nearly 400 organizations showed that a project had five times the probability of meeting objectives if they implemented “very good” or “excellent” change management practices.
      麥肯錫公司和Prosci公司進行的研究表明,實現變革的商業目標與有效管理變革的人員方面之間存在直接關聯。Prosci對近400個組織的研究表明,如果一個項目實施了“非常好”或“優秀”的變更管理實踐,那么該項目達到目標的概率是其五倍。
      Based on the PESTEL theory and Change management we will be discussing various challenges faced by an organisation. The company selected as a matter of this study is Barclays. In last five years Barclays had to deal with economic, social, legal and environmental
      基于PESTEL理論和變革管理,我們將討論組織面臨的各種挑戰。本研究選擇的公司是巴克萊銀行。在過去的五年里,巴克萊必須處理經濟、社會、法律和環境問題
      challenges. It had to deal with Change management  挑戰。它必須處理變革管理
      Organisation Description and Background 組織描述和背景
      Barclays is a major global financial services provider engaged in retail banking, credit cards, corporate banking, investment banking, wealth management and investment management services with an extensive international presence in Europe, the Americas, Africa and Asia.
      With over 300 years of history and expertise in banking, Barclays operates in over 50 countries and employs? more than? 144,000 people. Barclays moves, lends, invests and protects money for more than 48 million customers and clients worldwide.
      巴克萊銀行是一家主要的全球金融服務提供商,從事零售銀行、信用卡、公司銀行、投資銀行、財富管理和投資管理服務,在歐洲、美洲、非洲和亞洲擁有廣泛的國際業務。             
      巴克萊銀行擁有300多年的銀行業歷史和專業知識,業務遍及50多個國家,員工超過144000人。巴克萊銀行為全球4800多萬客戶移動、借貸、投資和保護資金。
      Challenges faced by Barclays towards it Stakeholders 巴克萊銀行對其利益相關者面臨的挑戰
      Mainly in last 3 years Barclays faced lot of challenges due to recession. Barclays share value had dipped to the lowest which became a major concern for all stake holders. Last year, Barclays restructured its business model by merging corporate and investment banking together and leave retail and small business customers with the global retail bank. This made Barclays to focus more on retail banking.
      Barclays always believes in its stakeholders by listening, responding and working in partnership which is also one of the main reason that the share price of Barclays grew at fast rate in spite of economic slowdown.
      由于經濟衰退,巴克萊銀行主要在過去三年面臨著許多挑戰。巴克萊股價跌至最低,這成為所有股東的主要擔憂。去年,巴克萊銀行重組了其業務模式,將公司和投資銀行業務合并在一起,并將零售和小企業客戶留給了全球零售銀行。這使得巴克萊銀行更加關注零售銀行業務。
      巴克萊銀行始終通過傾聽、回應和合作來信任其利益相關者,這也是盡管經濟放緩,巴克萊股價仍快速上漲的主要原因之一。       
      Share prices of Barclays for last five years 巴克萊過去五年的股價
      Credit risk impacts of a changing climate 氣候變化的信貸風險影響
      Change in weather may influence the business in more possible ways than imaginable. Hence, due consideration is given when assessing the credit risk while issuing credit to a business.
      Physical risks such as damage to fixed assets arising from storm, seismic activities; Supply chain deficits arising from scarcity of natural resources like water, changing patterns of customer needs due to change in extremes of temperatures. The annual average of Global surface temperature would inevitably rise by 2-4 degree centigrade by year 2100 (Source IPCC 2007)
      All these factors but not limited to effect the company’s balance sheet in various ways like increase in costs, scarce raw materials etc, changes the business operations practices and conditions, Or may reduce or stimulate the demand of the product or services of the company in question.
      天氣變化可能會以比想象中更可能的方式影響業務。因此,在向企業發放信貸時,在評估信貸風險時應予以適當考慮。             
      物理風險,如風暴、地震活動造成的固定資產損壞;由于水等自然資源的稀缺、極端溫度的變化導致客戶需求模式的變化而導致的供應鏈赤字。到2100年,全球地表溫度的年平均值將不可避免地上升2-4攝氏度             
      所有這些因素(但不限于)以各種方式影響公司的資產負債表,如成本增加、原材料稀缺等,改變企業經營慣例和條件,或可能減少或刺激相關公司的產品或服務需求。
      To redress the challenge Barclays developed collaboration with Acclimatize experts in the field of Climate Risk Management. The primary sector identified most affected by the changing climate were businesses that are dependent on massive fixed assets, such as energy, and sectors like chemical & fertilizer, Pharmaceutical and tourism among many others. Hence it was imperative for Barclays to include Climate change as part of mainstream business planning and risk management.
      為了應對挑戰,巴克萊銀行與氣候風險管理領域的氣候適應專家開展了合作。受氣候變化影響最大的主要行業是依賴大量固定資產(如能源)的企業,以及化工化肥、制藥和旅游等行業。因此,巴克萊銀行必須將氣候變化作為主流業務規劃和風險管理的一部分。
      As audiences of these reports were from a non technical background, these reports were developed accordingly for different geography’s and time horizons.
      由于這些報告的受眾來自非技術背景,因此這些報告針對不同的地理和時間范圍進行了相應的編制。
      This also helped Barclays to identify the opportunity presented by the climate change, like change in demands of product and services and early mover advantage, in addition to mitigating risks associated. This also helps understand and monitor the interests and needs of external stakeholders including Government regulators, insurance companies, and investor’s and competitor suppliers. This helped Barclays to reduce and at times eliminated the adaptation lag, in turn giving an edge over competitors, and better understanding of rapidly changing stakeholder’s position. “Climate Proof” projects at the inception phase by incorporating the adaptation measures that are robust in the face of climate change.
      這也有助于巴克萊銀行識別氣候變化帶來的機遇,如產品和服務需求的變化以及先行者優勢,以及相關風險的緩解。這也有助于了解和監測外部利益相關者的利益和需求,包括政府監管機構、保險公司、投資者和競爭對手供應商。這有助于巴克萊銀行減少并有時消除適應滯后,從而使其優于競爭對手,并更好地理解快速變化的利益相關者的立場?!皻夂蜃C明”項目在初始階段,納入應對氣候變化的有力適應措施。
      Challenges on build internal capacity on adaptation 建立內部適應能力的挑戰
      This was achieved by raising awareness, developing a corporate understanding of climate risks, assigning responsibility for adaptation to staff and adopting a consistent approach. Involving and taking inputs from the staff for more acceptance and ownership.
      Some Geographical Locations are more vulnerable than others.
      這是通過提高認識、發展公司對氣候風險的理解、將適應責任分配給工作人員以及采取一致的方法來實現的。參與并接受員工的意見,以獲得更多認可和所有權。             
      一些地理位置比其他位置更容易受到影響。
      E.g. 例如
      Places that are already having very high temperature or very low temperatures (Permanent Frost Inhabitable) are at higher risks. Cities exhibiting Urban Heat Island effect (Frequent building of pool of hot air) exuberate high temperatures. Mean sea level rise, increased storms surge heights, wave heights, coastal flooding and erosion.
      已經有很高溫度或很低溫度(永久性霜凍可居?。┑牡胤斤L險較高。表現出城市熱島效應(頻繁建造熱空氣池)的城市高溫旺盛。平均海平面上升、風暴潮高度增加、波高、沿海洪水和侵蝕。
      Decreased seasonal precipitation, increased risks of drought, subsidence and wildfire.
      季節性降水減少,干旱、沉降和野火風險增加。
      Water resources dependent on glaciers (those areas dependent on glacier melt are probably observing increases in water resources in the short term, as glaciers melt faster, but over time, the loss of glaciers will lead to decreases in water resource availability),Subsidence-prone soils.
      依賴冰川的水資源(那些依賴冰川融化的地區可能在短期內觀察到水資源增加,因為冰川融化速度更快,但隨著時間的推移,冰川的消失將導致水資源可用性的降低),易塌陷的土壤。
      Regions with high rainfall, floodplains, Landslides and contaminated Environment land and water Areas at risk from tropical storms.
      降雨量高的地區、洪泛平原、滑坡和受污染的環境土地和水域面臨熱帶風暴風險。       
      Project Vietnam 越南項目
      Barclays with partnership with CARE is implementing Change microfinance.
      The objective of the project is to establish a community managed savings and loan association.
      Target of this project is to help young people in urban and semi urban areas
      Despite of the economic boom in last 15 years there has been a very big population of disadvantaged youth in southern Vietnam, which suffers from the underlying cause of poverty and with high rate of rural-urban mobility there is lack of employment and opportunities, and poverty is prevailing on large scale.
      巴克萊銀行與CARE合作,正在實施變革小額信貸。             
      該項目的目標是建立一個社區管理的儲蓄和貸款協會。             
      該項目的目標是幫助城市和半城市地區的年輕人             
      盡管過去15年經濟繁榮,但越南南部仍有大量處于不利地位的青年,他們遭受著貧困的根本原因,城鄉流動率高,缺乏就業和機會,貧困現象普遍存在。
      CARE and Barclays’ approach to the problem is to increase the understanding for significance of saving and improve their skill in managing household finance.
      CARE和巴克萊銀行解決這個問題的方法是增加對儲蓄重要性的理解,并提高他們管理家庭金融的技能。
      This is aimed to benefit and reduce poverty among 10,000 venerable people, at least 50% of which are women and migrants through Group Savings and Loans. To appeal to the masses of the targeted populations the program is called Group saving and Loans GSLs.
      這項計劃旨在通過集團儲蓄和貸款,使10000名受尊敬的人受益并減少貧困,其中至少50%是婦女和移民。為了吸引目標人群的大眾,該計劃被稱為團體儲蓄和貸款GSL。       
      Other Key objectives 其他關鍵目標
      To establish at least 500 GSLs to develop a culture of saving and community management and support
      To provide guidance for group members to aid them in developing business plans and making loan applications. These in use by International Labour Organization, German sustainable development agency GTZ and the Vietnam Chamber of Commerce and Industry
      To build the capacity of the local partners, the Youth Union and the Women’s Union, to encourage financial literacy and entrepreneurial skills among group members by providing training on business planning and household finance management. Manage and expand Group Savings and Loans. Support is also being provided to help to develop new financial products tailored to the needs of the groups, such as savings, loans and micro-insurance.
      建立至少500個GSL,發展儲蓄和社區管理及支持文化             
      為集團成員提供指導,幫助他們制定商業計劃和提出貸款申請。國際勞工組織、德國可持續發展機構GTZ和越南工商會正在使用             
      通過提供商業規劃和家庭財務管理方面的培訓,建設當地合作伙伴、青年聯盟和婦女聯盟的能力,鼓勵集團成員具備金融知識和創業技能。管理和擴大集團儲蓄和貸款。還提供支助,幫助開發符合各群體需要的新金融產品,如儲蓄、貸款和小額保險。       
      Enhanced economic security through an improvement in financial inclusion. The promotion of entrepreneurship and support for livelihood opportunities for young people and their families. This is to be achieved through the development of a culture of savings, an increase in financial literacy and an improvement in entrepreneurial skills and general confidence in public, This has also helped CARE’s local partners from an increased capacity in managing community-based microfinance. In addition, they are gaining experience in establishing microfinance services for young people and providing business and entrepreneurial training.
      通過改善金融包容性增強經濟安全。促進創業精神,支持年輕人及其家庭的生計機會。這將通過發展儲蓄文化、提高金融素養、提高創業技能和公眾普遍信心來實現,這也有助于CARE的當地合作伙伴提高管理社區小額供資的能力。此外,他們在為年輕人建立小額供資服務以及提供商業和創業培訓方面正在積累經驗。
      Change management 變更管理
      One of the examples of change management Barclays did was on communications, biggest challenge was how to communicate its restructuring plan to 45,000 employees, cause if the restructuring was not communicated in effective way it could lead to chaos and also lead to attrition. So Barclays came with a plane which included following, but to start off they adopted top three elements.
      巴克萊變革管理的一個例子是溝通,最大的挑戰是如何將其重組計劃傳達給45000名員工,因為如果重組沒有得到有效溝通,可能會導致混亂,也會導致人員流失。所以巴克萊帶來了一架飛機,其中包括跟隨者,但一開始他們采用了前三個要素。
      Involve audience by engaging them  讓觀眾參與進來
      To simplify the message to employees by informing what was important for the business 通過告知對業務重要的內容來簡化向員工傳達的信息
      Ensure all information was attributed to brand values and organizational priorities 確保所有信息都歸因于品牌價值和組織優先事項
      To Ensure face to face delivery plays a vital role 確保面對面交付發揮重要作用
      Using appropriate communication channel 使用適當的溝通渠道
      Involving audience by engaging them 通過吸引觀眾參與來吸引他們
      If top level managers wanted to share information they used a newsletter format, but if there was any information which was very important they used a video or presentation on their internal website.
      如果高層管理人員想要分享信息,他們會使用新聞稿格式,但如果有任何非常重要的信息,他們則會在內部網站上使用視頻或演示文稿。
      To inculcate change successfully, Barclays involved its employees by taking their opinion by having open communication
      為了成功地灌輸變革,巴克萊通過公開溝通聽取員工的意見,讓員工參與進來
      Simplifying the message 簡化信息
      Important challenges were communicating the most important objective of the business. 重要的挑戰是溝通業務最重要的目標
      Thorough understanding of the stuff which they are working on 徹底了解他們正在做的事情
      Work as team 團隊合作
      Giving high priority to customer, just the way we wanted to treat. 按照我們想要的方式,高度重視客戶
      Performance based promotions. 基于績效的促銷
      Focus on Face-to-Face Delivery 關注面對面交付
      To share financial results CEO went on road show in which he asked questions and also addressed concerns that employees had. This presentation reiterated that change had been made and the communication between CEO and front line employees was progresses in smooth way.
      為了分享財務業績,首席執行官參加了路演,他在路演中提出了問題,并解決了員工的擔憂。這次演講重申,已經做出了改變,首席執行官和一線員工之間的溝通進展順利。
      By following this change management in communication new leadership team joined hand together and concluded on one agenda, Employees were given the priority of tasks and number of miscommunication going across was reduced drastically, objectives got cleared.
      通過在溝通中遵循這一變革管理,新的領導團隊攜手合作,在一個議程上達成一致,員工得到了任務的優先權,溝通失誤的數量大幅減少,目標明確。
      Merger and Acquisition 并購
      In 2008 Barclays acquired core assets of Lehman brothers which are fourth largest investment bank in US which filed for bankruptcy. By acquiring this Barclays made its strong presence in US in Investment banking and trading business. This also added value to Barclay’s financial capital. Initially employees were scared about their job loss. Though profit was down by 24% but there was asset inflow.
      2008年,巴克萊收購了雷曼兄弟的核心資產,雷曼兄弟是美國第四大申請破產的投資銀行。通過收購,巴克萊銀行在美國的投資銀行和交易業務取得了強大的影響力。這也增加了巴克萊金融資本的價值。起初,員工們擔心失業。雖然利潤下降了24%,但仍有資產流入。
      After acquiring Lehman Brother’s now Barclays is facing court trials. Lehman is filling a case against Barclays for allegedly ripping it off to the tune of $11bn over the deal. In this deal Barclays took over 10,000 employees and made a strong presence on Wall Street. Barclays is accused of negotiating some discounts on assets with co-operation of Lehman top executives who were offered better and more pay.
      收購雷曼兄弟(Lehman Brother)之后,巴克萊銀行現在面臨法庭審判。雷曼兄弟(Lehman)正在對巴克萊(Barclays)提起訴訟,指控巴克萊涉嫌在交易中盜取110億美元。在這筆交易中,巴克萊收購了10000多名員工,并在華爾街大顯身手。巴克萊被指控與雷曼高管合作,就資產折扣進行談判,后者獲得了更高的薪酬。       
      In 2005 Barclays acquired Absa, and in 2007 this acquisition was criticized from the governor of the South African Reserve Bank saying that it will expose bank to greater risks in economy than acceptable. Whereas it over came all the criticism by offering better products and services to customers. In 2008 Barclays became the first bank in South Africa to reach one million internet users.
      2005年,巴克萊銀行收購了Absa,2007年,南非儲備銀行(South African Reserve Bank)行長批評了這一收購,稱這將使該銀行面臨比可接受的更大的經濟風險。然而,通過向客戶提供更好的產品和服務,它結束了所有批評。2008年,巴克萊銀行成為南非第一家接觸100萬互聯網用戶的銀行。
      Sustainability of Barclays 巴克萊銀行的可持續性
      Faith and level of confidence was brought down in this year, share prices almost went down drastically. Many banks which had good financial assets were acquired by competitors. Barclays was not an exception even it had to undergo financial challenges which was brought by credit crunch. They had to raise capital to meet the new laws introduced across the banking sector. Barclays had to raise capital in way that it did not take much preventive measure. This caused lot of turbulence amongst stakeholders.
      今年信心和信心水平下降,股價幾乎大幅下跌。許多擁有良好金融資產的銀行被競爭對手收購。巴克萊銀行也不例外,即使它必須經受信貸緊縮帶來的金融挑戰。他們必須籌集資金,以滿足銀行業引入的新法律。巴克萊必須以不采取太多預防措施的方式籌集資金。這在利益相關者中造成了許多動蕩。
      To overcome the above challenge Barclays started diversifying business and making it presence in market and sectors which were growing rapidly. Banks strength lies on diversification in terms of Business, Geography and products. Barclays made strategic move by acquiring Lehman Brother’, The UK Goldfish Credit card business, Expobank in Russia, The Italian residential mortgage business of Macquaire Bank limited and PT Bank Akita in Indonesia
      為了克服上述挑戰,巴克萊開始實現業務多元化,并在快速增長的市場和行業中占有一席之地。銀行的優勢在于業務、地理和產品的多樣化。巴克萊銀行通過收購雷曼兄弟(Lehman Brother)、英國金魚信用卡業務、俄羅斯出口銀行(Expobank in Russia)、Macquaire Bank limited旗下的意大利住房抵押貸款業務和印尼PT Bank Akita,采取了戰略舉措
      Introduction on new products and innovation 新產品和創新介紹
      In 2008, Barclays introduced Mobile banking, now customer can pay their bill just by sending SMS, they can check balance in their account. Barclays also launched Al-Safi Investment platform, which is Islamic Finance equal to Shariah format for both conventional equity strategies and also a prospect to gain from falling prices. Barclays also launched new investment products to help investors diversify their portfolio when market is uncertain or volatile and it was called Commodity investment index. Barclays focuses on new innovation to help clients for e.g. Contribution Pension plans offers wide diversification and bestows solutions on income. By understanding this Barclays developed a product called “SponsorMatch”
      Coursework范文中提到2008年,巴克萊銀行推出了手機銀行,現在客戶只需發送短信就可以支付賬單,他們可以檢查賬戶余額。巴克萊銀行還推出了Al-Safi投資平臺,該平臺是伊斯蘭金融,在傳統股權戰略和價格下跌中都可以獲利。巴克萊還推出了新的投資產品,以幫助投資者在市場不確定或波動時分散投資組合,這被稱為商品投資指數。巴克萊銀行專注于新的創新,以幫助客戶實現養老金繳款計劃的廣泛多樣化,并為收入提供解決方案。通過了解這一點,巴克萊銀行開發了一款名為“SponsorMatch”的產品。本站提供各國各專業Coursework寫作指導服務,如有需要可咨詢本平臺。


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