<address id="xrfrx"><listing id="xrfrx"><menuitem id="xrfrx"></menuitem></listing></address>
    <address id="xrfrx"><listing id="xrfrx"><menuitem id="xrfrx"></menuitem></listing></address>

    <noframes id="xrfrx">
    <noframes id="xrfrx"><listing id="xrfrx"><listing id="xrfrx"></listing></listing>
    <form id="xrfrx"><nobr id="xrfrx"><meter id="xrfrx"></meter></nobr></form>
    <address id="xrfrx"><listing id="xrfrx"><menuitem id="xrfrx"></menuitem></listing></address>

      指導
      網站地圖
      presentation report格式 case study Summary范文 PEST分析法 literature review Research Proposal Reference格式
      返回首頁

      Case Study范文:Entrepreneur Case Study - Larry Page

      論文價格: 免費 時間:2022-09-02 09:25:41 來源:www.ourpropertyvalue.com 作者:留學作業網

      Case Study范文-企業家案例研究-拉里·佩奇。本文是一篇留學生Case Study案例研究范文,主要內容是講述《谷歌人:谷歌創始人拉里·佩奇和謝爾蓋·布林的智慧內幕》由理查德·L·勃蘭特撰寫,是一本關于谷歌創始人內部工作的指南。勃蘭特研究了谷歌聯合創始人勞倫斯·佩奇和謝爾蓋·布林在發展和隨后的成功過程中的關鍵特征。谷歌人在斯坦福大學讀研究生時探索了他們創業的開始,并克服了他們在建立帝國時遇到的障礙。佩奇以科學和學術為導向,擁有密歇根大學工程學士學位和計算機科學碩士學位。在斯坦福大學攻讀博士期間,他開發了BackRub,這是PageRank的前身。PageRank是一種復雜的算法,根據反向鏈接或指向另一個網站的網站鏈接的數量和質量對網站進行分析和排序。PageRank類似于研究中使用的引文,其中引用的參考源通常意味著它提供了最相關的信息,并被證明對研究人員最有用。憑借太陽微系統聯合創始人安迪·貝奇托爾斯海姆100000.00美元的初始資金,佩奇和布林得以在1998年推出谷歌。拉里·佩奇作為產品總裁,是公司未來方向的主要思考者,在關鍵的招聘決策中占有重要地位。他雄心勃勃,但務實,有條不紊,但非傳統,他堅定地致力于維護道德義務的用戶。佩奇把谷歌培育成了一個成功的全球企業巨頭。在佩奇這樣的領導者的領導下,谷歌取得了巨大的成功,并正在改變現代產業,包括計算機硬件和軟件、電信、出版、廣播和娛樂。下面就一起通過Case Study范文的全部內容來了解下案例分析Case Study怎么寫。

      Case Study范文

      The Google Guys: Inside the Brilliant Minds of Google Founders Larry Page and Sergey Brin by Richard L. Brandt is a guidebook to the inner workings of Google's founders. Brandt examines the key characteristics that has led Google co-founders, Lawrence Page and Sergey Brin through their progression and subsequent success. The Google Guys explores the beginning of their venture while they were graduate students at Stanford University and through the obstacles that they encountered as they built their empire. Page is scientifically and academically oriented with an undergraduate degree in engineering from the University of Michigan and a Master of Science in computer science. During his doctoral studies at Stanford, he developed BackRub which was the antecedent of PageRank, a complex algorithm that analyses and ranks websites based on quantity and quality of backlinks or website links to another website. PageRank is analogous to citations used in research where a reference source that is cited often means that it provided the most relevant information and proved to be the most useful to researchers. With the initial funding of $100,000.00 from Sun Microsystem’s co-founder Andy Bechtolsheim, Page and Brin were able to launch Google in 1998. Larry Page as President of Products is the primary thinker of the company’s future direction and weighs in heavily on key hiring decisions. He is ambitious yet pragmatic, methodical yet unconventional and he is firmly dedicated to maintaining an ethical obligation to the users. Page has nurtured Google into a successful global corporate giant. With a leader like Page at its helm, Google has been propelled into immense success and has been transforming modern industries, including computer hardware and software, telecommunications, publishing, broadcasting and entertainment.
      Characteristic Traits of a Successful Entrepreneur 成功企業家的特征
       Lawrence Page can attribute his success to a combination of his robust academic background, intellectual acuity, and unconventional approach to business. From his early years at Stanford University through the current times, Page has been consistently ambitious, pragmatic, methodical, unconventional, and dedicated to ethical obligation. Many of his characteristic traits are deeply rooted and are implemented in many aspects of his business ventures including Google.
      勞倫斯·佩奇將自己的成功歸因于他扎實的學術背景、敏銳的智力和非傳統的商業方法。從早年在斯坦福大學到現在,佩奇一直野心勃勃、務實、有條不紊、非傳統,并致力于履行道德義務。他的許多特征根深蒂固,并在包括谷歌在內的商業企業的許多方面得到了體現。
      Page has always been ambitious and passionate about his mission. He and his business partner and college classmate, Sergey Brin met when they were graduate students at Stanford University. Although they were inexperienced in the field of business, they were driven to bring their dreams to fruition through hardwork, perseverance, as well as, with their strong computer science skills. Their ambition of grandeur was to build the world’s greatest library by indexing the world’s books and creating a digital library that would be readily available and accessible to anyone who had access to the internet (Brandt 2011, p.161). Google even began the daunting task of operating on Chinese soil despite censorship from the Chinese government and backlash from the general public, activist groups, and the media. They rationalized this decision because it would benefit the Chinese people and expose them to the idea that other information exists on the internet and that their government is deliberately preventing them from it. Page and his team are proponents of transparency of information for the masses and they were willing to intrude into perilous territory to achieve it. Another of Page’s ambitious ventures is when Google dabbled with the idea of providing internet for entire cities, beginning with San Francisco but plans were terminated due to political and telecommunications company opposition (Brandt 2011, p.210). Google has had setbacks in many of their projects due to copyright or various other political or corporate obstacles but this never barred them from pursuing their vision and they continued pushing forward with unabated intensity.
      佩奇一直雄心勃勃,對自己的使命充滿激情。他和他的商業伙伴、大學同學謝爾蓋·布林是在斯坦福大學讀研究生時認識的。雖然他們在商業領域缺乏經驗,但他們通過努力、毅力以及強大的計算機科學技能實現了夢想。他們宏偉的目標是建立世界上最大的圖書館,為世界上的書籍編制索引,并創建一個數字圖書館,任何人都可以隨時訪問互聯網。盡管受到中國政府的審查以及公眾、維權組織和媒體的強烈反對,谷歌甚至開始了在中國領土上運營的艱巨任務。他們為這一決定辯護,因為這將使中國人民受益,并使他們認識到互聯網上存在其他信息,他們的政府正在故意阻止他們這樣做。佩奇和他的團隊是大眾信息透明度的支持者,他們愿意闖入危險的領域來實現這一目標。佩奇的另一項雄心勃勃的事業是,谷歌從舊金山開始嘗試為整個城市提供互聯網,但由于政治和電信公司的反對,計劃被終止。由于版權或其他各種政治或公司障礙,谷歌在其許多項目中都遇到了挫折,但這從未阻止他們追求自己的愿景,他們繼續以有增無減的力度向前推進。
      Larry Page made business decisions based on data and he takes a scientific approach to problem solving. He is a firm believer that more information provided for analysis yields better tools for decision making. Page was born into an intellectual and technologically adept family and had an extensive background in computer science and this placed him at an advantageous position. He was especially analytical and he applied this to his business approach and expected no less from his employees (Sergey Brin and Larry Page | Lemelson, 2020). Page and Brin also favoured head hunting for employees with similar ideals and ethics at their alma mater. According to Jennifer Widom, a professor at Stanford University, during the first three years after the conception of Google, a considerable number of Stanford graduates in the database group went to work for Google (Brandt 2011, p.57). Prospective Google employees undergo a rigorous hiring process to ensure that they share a common goal and their skills are aligned with the company’s vision and culture, hence, the founder’s expectations of thorough and complete analysis of ideas proposed. Larry and Sergey wanted Google to thrive and be propelled with the same elevated level of analytical thinking that they themselves possessed. There is unanimous agreement between Google employees including previous CEO Eric Schmidt, that Page and Brin set the bar high and were brutal in their critiques of proposed ideas, projects, and designs (Brandt 2011, p.178).
      拉里·佩奇根據數據做出商業決策,他采用科學的方法解決問題。他堅信,為分析提供的更多信息會產生更好的決策工具。佩奇出生在一個知識淵博、技術嫻熟的家庭,擁有廣泛的計算機科學背景,這使他處于有利地位。他特別善于分析,并將其應用于商業方法,對員工的期望也不亞于此。佩奇和布林還支持在母校尋找具有類似理想和道德觀的員工。斯坦福大學教授Jennifer Widom表示,在谷歌誕生后的前三年,數據庫組中相當多的斯坦福畢業生前往谷歌工作。未來的谷歌員工將經歷一個嚴格的招聘流程,以確保他們有共同的目標,他們的技能與公司的愿景和文化相一致,因此,創始人期望對提出的想法進行全面徹底的分析。拉里和謝爾蓋希望谷歌能夠蓬勃發展,并以他們自己擁有的同樣高水平的分析思維來推動谷歌的發展。包括前首席執行官埃里克·施密特(Eric Schmidt)在內的谷歌員工一致認為,佩奇和布林對提議的想法、項目和設計提出了很高的要求,并對其進行了殘酷的批評。
       Google claims to be an idea machine and the company prides itself on this claim. Google implemented an employee program that allotted time once a week for engineers to work on their own projects or what they deemed important. The purpose of this “twenty percent time” is to allow workers to share new ideas, analyse new projects or join projects they were interested in (Brandt 2011, p.177). Page believed in this program because it offered a variation to the work and encouraged continued, dynamic stimulation which could potentially lead to innovation (Vise, 2007). At the same time, this was beneficial to the company as this may have prevented employees from becoming stagnant in their roles. 
      谷歌聲稱自己是一臺創意機器,公司對此感到自豪。谷歌實施了一項員工計劃,每周為工程師分配一次時間,讓他們從事自己的項目或他們認為重要的工作?!?0%時間”的目的是讓員工分享新想法、分析新項目或加入他們感興趣的項目。佩奇相信這項計劃,因為它為工作提供了一種變體,并鼓勵持續、動態的刺激,這可能會導致創新。同時,這對公司有利,因為這可能會防止員工在其角色上停滯不前。
       Page and his counterpart, Brin are highly intelligent but they did not invent search engines. Their intention was to create a system to search through databases of published research papers but instead, they stumbled upon a better way to sift through the data on the internet (Brandt 2011, p.5). Page developed the PageRank system which determines the importance of a website by the link structure or the number of other websites that link it. It also takes into account the quality of websites that link to it and returns results in the order of importance (Page et al., 1999). Prior to PageRank, search engines like AltaVista presented results based on the number of times a searched word appeared on a website (Brandt 2011, p.42). PageRank was an innovative approach that revolutionized search engines and provided an efficient and user-friendly way for people to find relevant results to searches.
      佩奇和他的同行布林都非常聰明,但他們并沒有發明搜索引擎。他們的意圖是創建一個系統來搜索已發表研究論文的數據庫,但相反,他們偶然發現了一種更好的方法來篩選互聯網上的數據。佩奇開發了PageRank系統,該系統通過鏈接結構或鏈接它的其他網站的數量來確定網站的重要性。它還考慮了鏈接到它的網站的質量,并按重要性順序返回結果。在PageRank之前,AltaVista等搜索引擎根據搜索詞出現在網站上的次數給出結果。PageRank是一種創新的方法,它徹底改變了搜索引擎,為人們找到與搜索相關的結果提供了一種高效且用戶友好的方式。
       Page is a sensible entrepreneur.  This is an imperative trait to have in business and it started when he began this venture at Stanford and he and Brin worked with a limited budget. At that time, they had to be conscious of their spending but they continued to maintain consistent frugality as they grew their empire. Even with their immense success, Page continues to be cost conscious and as a company, Google does not buy the newest of computers, they utilize off the shelf PCs that they can modify to give them the most computing power per dollar (Brandt 2011, pp.175, 194). Google as a company has an enormous amount of resources but Page believes that creating and modifying technology is just as effective as buying new products.
      佩奇是一位明智的企業家。這是商業中必須具備的特質,從他在斯坦福開始創業時開始,他和布林的工作預算有限。當時,他們必須意識到自己的支出,但隨著帝國的發展,他們繼續保持一貫的節儉。即使取得了巨大的成功,佩奇仍然具有成本意識,作為一家公司,谷歌并不購買最新的電腦,他們使用現成的個人電腦,可以對其進行修改,使其每美元的計算能力達到最高水平。作為一家公司,谷歌擁有大量資源,但佩奇認為,創造和修改技術就像購買新產品一樣有效。
       Google has had continued success because it is a dynamic company that progresses with the time. Page is methodical but he is not resistant to change and is willing to diversify Google’s business ventures to ensure the company is diversified, competitive and continues to advance in the technology field. Google is known to buy up smaller companies to acquire innovative ideas or technology others may have and Google improves upon it. Google invests in various industries and holds over fifty companies in its portfolio that includes mobile phone applications, blogging services, social networking companies, photo sharing and editing programs, maps, e-mail clients, browsers, cloud storage, automotive companies research and development group for renewable resources and other analytical software to facilitate ease of running a business (Brandt 2011, p.189).
      谷歌之所以繼續取得成功,是因為它是一家與時俱進的充滿活力的公司。佩奇做事有條不紊,但他不抗拒變革,他愿意讓谷歌的業務多元化,以確保公司多元化、有競爭力,并在技術領域繼續前進。眾所周知,谷歌會收購一些較小的公司,以獲取其他公司可能擁有的創新想法或技術,而谷歌會在這些想法或技術的基礎上進行改進。谷歌投資于多個行業,在其投資組合中擁有50多家公司,包括手機應用程序、博客服務、社交網絡公司、照片共享和編輯程序、地圖、電子郵件客戶端、瀏覽器、云存儲、,汽車公司可再生資源研發小組和其他分析軟件,以方便企業運營。
       Page has proven to be an unconventional strategist and he does not adhere to accepted business etiquette. He is elusive and is notorious for being tardy to meetings, habitually changes terms of negotiations and sometimes refuses to meet with other executives or give interviews (Braha, 2018). An executive from another company once said that the Google founders are, “horrible to deal with” and that “their approach is to push you to the point where you will walk away. They’d hold you over a barrel because they had the power to” (Brandt 2011, p.87). Larry Page is thoroughly aware of the power he has over other companies and uses that to his advantage. He maintains his sights on his goals and does not submit to the whims of overs or conform to industry standards and this has kept him in a powerful position and his companies are kept at an advantage.
      佩奇已被證明是一個非傳統的戰略家,他不遵守公認的商業禮儀。他是一個難以捉摸的人,因遲遲不參加會議而臭名昭著,經常改變談判條件,有時拒絕與其他高管會面或接受采訪。另一家公司的一位高管曾表示,谷歌創始人“很難對付”,“他們的做法是把你推到一個地步,讓你離開。他們會把你關在一個桶里,因為他們有權力這么做”。拉里·佩奇充分意識到自己對其他公司的影響力,并將其發揮到了自己的優勢。他將目光放在自己的目標上,不屈服于別人的奇思妙想,也不符合行業標準,這使他處于強大的地位,他的公司也保持著優勢。
       “Don’t be evil” is one of the Google founders' early motto as they wanted to ensure that they maintained the integrity and ethical obligations of their budding company. Larry Page was committed to making sure that Google was a trustworthy company by maintaining the privacy of its users. Because of the amount of data Google collects from its users, it is responsible for protecting user data from hackers, spammers, spies as well as the government (Brandt 2011, p.13). For users to trust and continue to use Google’s services, the company must uphold the responsibility of maintaining user privacy. 
      “不要作惡”是谷歌創始人早期的座右銘之一,因為他們希望確保自己保持其新興公司的誠信和道德義務。拉里·佩奇致力于通過維護用戶的隱私來確保谷歌是一家值得信賴的公司。由于谷歌從用戶那里收集的數據量很大,它有責任保護用戶數據免受黑客、垃圾郵件發送者、間諜以及政府的攻擊。為了讓用戶信任并繼續使用谷歌的服務,該公司必須承擔維護用戶隱私的責任。
       Another of Page and Brin’s philosophy is to “focus on the user and everything else will follow” (Brandt 2011, p.79). When other search engines were taking advantage of the profitability of advertisements, Google focused on small advertisers and kept advertisements relevant to the search results and this set them apart from the other search engine sites. They believed that search engines should not be influenced by financial interest, which would inevitably provide results biased towards the advertisers who paid more (Brandt 2011, p.40). Page believed that the quality of information was more important than receiving a large number of results that matched the search query but with less relevant information presented. Both Larry and Sergey disliked pop-up ads and obnoxious sites and wanted to maintain a simple user interface that was straightforward and easy to use for the masses. To this day, Google maintains that simplicity. Page and Brin built their company to benefit the people and this is shown by their way of testing their new products or services. Instead of creating and perfecting products in secrecy, Google depends on the feedback and opinions of users to improve their products (Brandt 2011, p.195). Utilizing the general public to participate in beta testing was unusual since it was normally a task completed by industry experts. This method allows the company to cater to the actual standards of the users instead of a professional.
      佩奇和布林的另一個哲學是“關注用戶,其他一切都會隨之而來”。當其他搜索引擎利用廣告的盈利能力時,谷歌專注于小廣告商,并保持廣告與搜索結果相關,這使它們與其他搜索引擎網站不同。他們認為,搜索引擎不應受到財務利益的影響,這將不可避免地導致搜索結果偏向于支付更多費用的廣告商。佩奇認為,信息的質量比接收大量匹配搜索查詢但相關信息較少的結果更重要。拉里和謝爾蓋都不喜歡彈出式廣告和令人討厭的網站,并希望保持一個簡單的用戶界面,簡單明了,易于大眾使用。直到今天,谷歌仍然保持著這種簡單性。佩奇和布林建立他們的公司是為了造福人民,這表現在他們測試新產品或服務的方式上。谷歌沒有秘密地創造和完善產品,而是依賴用戶的反饋和意見來改進產品。利用公眾參與測試是不尋常的,因為這通常是由行業專家完成的任務。這種方法使公司能夠迎合用戶的實際標準,而不是專業人士。
       Larry Page’s pacesetting leadership style developed as a culmination of a combination of his many personal traits. A pacesetting leader is a high performing head who expects the same performance from everyone in their team (Murray, 2010). Google as a company is known for having high expectations of their employees. As a corporation, Google maintains a vague hierarchy and project managers move around to gain exposure into each area of the company to remain versatile within the company (Brandt 2009, p. 59). Page and Brin are involved in all the important decision-making processes of their company and they set the pace of the projects but they also allow their employees wide berth and plenty of liberties. Because of the standards set by the leaders of the company and their commitment to yield to the intellectual process, they are able to expect the best efforts from their employees and the best outcome for projects. As a leader, Larry Page pushes his employees hard but also rewards them greatly for their achievements.
      拉里·佩奇引領潮流的領導風格是他許多個人特質的完美結合。領跑者是一個高績效的領導者,他期望團隊中的每個人都有同樣的表現。作為一家公司,谷歌對員工的期望很高。作為一家公司,谷歌保持著模糊的層級結構,項目經理四處奔波,以接觸公司的各個領域,從而在公司內保持多才多藝。佩奇和布林參與了公司的所有重要決策過程,他們設定了項目的進度,但他們也讓員工有更廣闊的空間和更多的自由。由于公司領導制定的標準以及他們對知識過程的承諾,他們能夠期望員工做出最大努力,并為項目取得最佳成果。作為一名領導者,拉里·佩奇努力激勵員工,但也會對他們的成就給予極大的獎勵。
       Larry Page once said, “My parents taught me that many of the great scientists throughout time succeeded because they ignored conventional wisdom and followed their own instinct. I now realize that entrepreneurship is no different. The people who break the current orthodoxy make others uncomfortable. And they are also the ones who change the world.” (Brandt 2011, p228) Page, armed with exceptional intelligence and strict adherence to the wisdom his parents instilled in him has become one of the most powerful and influential entrepreneurs of our time. With the great wealth he has acquired, we can expect that he will continue to make great strides that humankind will continue to benefit from in the future.
      拉里·佩奇曾說過:“我的父母教會我,許多偉大的科學家從古到今都取得了成功,因為他們無視傳統智慧,遵循自己的本能。我現在意識到創業無異于此。打破當前正統觀念的人讓別人感到不舒服。他們也是改變世界的人?!迸迤鎿碛谐驳闹腔?,并嚴格遵循父母灌輸給他的智慧,他已成為我們這個時代最強大、最有影響力的企業家之一。憑借他獲得的巨大財富,我們可以期待他將繼續取得巨大進步,人類將繼續從中受益。
      Stages of Entrepreneurship  創業階段
       Being an entrepreneur is not an easy role and according to Entrepreneur.com a new entrepreneur encounters eight major challenges before achieving success (Alton, 2016). In The Google Guys, Richard L. Brandt discusses the challenges that Google’s co-founder, Larry Page faced from inception of Google to the challenges that he faces as a successful modern-day businessperson.
      企業家認為,成為一名企業家并非易事。一位新企業家在取得成功之前面臨八大挑戰。在《谷歌伙計》一書中,理查德·勃蘭特討論了谷歌聯合創始人拉里·佩奇從谷歌成立到作為一名成功的現代商人所面臨的挑戰。
       The first major challenge of a new entrepreneur is to make the start-up business the primary focus. "If you are going to dedicate yourself to starting and nurturing a business to success, it is going to be nearly impossible to simultaneously manage another career” (Alton, 2016). Although Larry Page completed his undergraduate and Master of Science in computer science, he discontinued his doctoral course at Stanford University in order to commit his full time into establishing Google. Page wanted to focus his energy on growing his new business (Rogers, 2019). It was important for the founders to dedicate their time into their business in order to show the investors that this was a serious venture. This was a decision that was proven to be valid, given the proportion and strides that Google has made in technology today.
      新企業家面臨的第一個主要挑戰是將創業作為首要重點?!叭绻阋硇耐度氲絼摌I和培育一個成功的企業,那么幾乎不可能同時管理另一個職業”。盡管拉里·佩奇完成了計算機科學的本科和碩士學位,但他還是中斷了在斯坦福大學的博士課程,以便將全部時間用于創建谷歌。佩奇希望將精力集中在發展新業務上。為了向投資者表明這是一次嚴肅的冒險,創始人必須將時間投入到自己的業務中??紤]到谷歌在當今技術領域所占的比例和取得的進步,這一決定被證明是有效的。
       Financial challenges are significant obstacles that entrepreneurs face when they begin their enterprise, especially when they are seeking initial investors. "As a new entrepreneur, you will start from scratch, which means you will need to start networking like crazy and think about all possible funding options before you get into one" (Alton, 2016). With Larry and Sergey this was no different, they had to work hard in their search for investors. Their first investor was a Silicon Valley entrepreneur, Andy Bechtolsheim, who was introduced to them by a computer science professor and second investor, David Cheriton. Bechtolsheim provided them with $100,000.00 to begin their venture and other investors soon followed (Strom, 2018). Even after the initial sum of investment, in 1999, Page and Brin began seeking out $25 million in venture capital. With such a large amount of capital they required Google co-founders had to be assertive in their efforts and were willing to concede to give up one fifth of the company’s equity (Brandt 2011, p.49). Larry and Sergey were unrelenting in their terms and managed to receive the funding from many different individual investors and firms. Because of Google’s incredible financial accomplishments, those who invested or believed in their passion and product were rewarded with prosperous wealth.
      財務挑戰是企業家創業時面臨的重大障礙,尤其是在尋找初始投資者時?!白鳛橐幻碌钠髽I家,你將從零開始,這意味著你需要瘋狂地開始建立人際網絡,并在進入其中之前考慮所有可能的融資選項”。對于拉里和謝爾蓋來說,這沒有什么不同,他們必須努力尋找投資者。他們的第一位投資者是硅谷企業家安迪·貝克托爾斯海姆,他是由一位計算機科學教授和第二位投資者大衛·切里頓介紹給他們的。Bechtolsheim為他們提供了100000.00美元,以開始他們的創業,其他投資者很快跟進。即使在最初的投資總額之后,佩奇和布林也在1999年開始尋求2500萬美元的風險投資。有了如此大量的資金,他們要求谷歌的聯合創始人必須在努力中保持果斷,并愿意放棄公司五分之一的股權。拉里和謝爾蓋在他們的條件下不屈不撓,并設法從許多不同的個人投資者和公司獲得資金。由于谷歌令人難以置信的財務成就,那些投資或相信自己的激情和產品的人獲得了豐厚的財富。
       With the growth and development of Google, the initial team was formed. The need to hire new employees arise and with that comes a new challenge, team building. A cohesive team can be one of the key contributing factors to the success of any business. Page and Brin borrowed a recruiting tactic that Bill Gates used while building Microsoft. They opted to give opportunities to recent college graduates. In addition to their great intellectual value to the company, new graduates are young, career oriented and willing to work long hours for lower salaries (Brandt 2011, p.62). The founders veered away from hiring experienced employees as they believed, they were less likely to be able to break the mould or adjust to their management methods. It is also easier to train and shape the skills of the inexperienced to fit the needs of the company. Page and Brin wanted to staff their business with employees who were compatible with the company and whose skill and passion lined up with their own.
      隨著谷歌的成長和發展,最初的團隊形成了。雇傭新員工的需求出現了,隨之而來的是新的挑戰,即團隊建設。一個有凝聚力的團隊可能是任何企業成功的關鍵因素之一。佩奇和布林借用了比爾·蓋茨在創建微軟時使用的招聘策略。他們選擇給剛畢業的大學生提供機會。除了對公司的巨大智力價值外,應屆畢業生還年輕,以職業為導向,愿意長時間工作以獲得較低的工資。創始人們不再雇傭有經驗的員工,因為他們認為,他們不太可能打破模式或調整管理方法。培訓和塑造無經驗者的技能也更容易,以適應公司的需要。佩奇和布林想讓與公司相容、技能和激情與自己相匹配的員工來管理他們的業務。            
       Every company needs to have firm ground rules to follow. An entrepreneur must know how to maintain a balance between customer satisfaction, the needs of the company, and that of their employees. Larry and Sergey found this balance by giving flexibility to their employees amid the need for results. They also had a novel approach to the work setting by providing a more relaxed and comfortable environment for their young talents. Another example of the company's flexibility is Google’s lenience in allowing pets in the workplace (10 Reasons Google Is One of the Best Employers, 2020). By making sure their employees are happy and comfortable, they are more likely to be productive. According to Greatplacetowork.com, 97% of Google employees are happy to work in the company and this obviously reflects the company’s progression (Working at Google Inc., n.d.).
       每一家公司都需要有嚴格的基本規則來遵循。企業家必須知道如何在客戶滿意度、公司需求和員工需求之間保持平衡。拉里和謝爾蓋找到了這種平衡,他們在需要結果的情況下給了員工靈活性。他們還采用了一種新穎的工作方式,為年輕人才提供了一個更輕松舒適的環境。該公司靈活性的另一個例子是谷歌允許寵物進入工作場所的寬容態度。通過確保員工快樂舒適,他們更有可能提高工作效率.97%的谷歌員工樂于在公司工作,這顯然反映了公司的進步。
       Every company needs a visionary behind it. A new entrepreneur needs to have a clear vision in order to maintain a business plan with concise goals. It is imperative that there are strategies in place to be able to compete with competitors and it takes creativity to show the uniqueness of your enterprise and maintain an edge in the market. Google maintains market competitiveness by continually developing new technologies and the company left its first major competitor behind by creating email clients, map services and various other tools. As great visionaries, Larry and Sergey were able to take advantage of the high visibility of their website and saw revenues increase dramatically when they managed to incorporate ad sales on their platform. Google does not display the most expensive advertisements, they display ads that are relevant to the user and the search results (Brandt 2011, 103). Page and his team believe that they are making a difference in the world with the technologies that they develop or innovate. They were staunch believers of their vision and although they occasionally have to make concessions, they try to adhere as closely to their ethical standards while continuing to progress.
      每個公司背后都需要一個有遠見的人。一個新的企業家需要有一個清晰的愿景,以保持一個具有簡明目標的商業計劃。必須制定能夠與競爭對手競爭的戰略,并且需要創造力來展示企業的獨特性并保持市場優勢。谷歌通過不斷開發新技術來保持市場競爭力,該公司通過創建電子郵件客戶端、地圖服務和各種其他工具將其第一個主要競爭對手甩在了后面。作為偉大的夢想家,拉里和謝爾蓋能夠利用其網站的高知名度,當他們設法將廣告銷售納入其平臺時,收入大幅增加。谷歌不會顯示最昂貴的廣告,他們會顯示與用戶和搜索結果相關的廣告。佩奇和他的團隊相信,他們開發或創新的技術正在改變世界。他們堅定地相信自己的愿景,盡管有時不得不做出讓步,但他們在繼續進步的同時,盡量堅持自己的道德標準。
       An entrepreneur should excel at making crucial daily decisions that may directly impact the business as well as always be prepared to handle the unknown. Problems within the business can arise at any time and without warning and a business owner should always be ready to face these contingencies. Possible problems can occur due to many reasons such as internal issues with employees, logistical problems, external factors like political or social opposition, competitors, backlash from the masses or with the media. With the growth of the internet, users are always concerned about the protection of their data. Google collects and analyses our data to enhance our experience with their applications and various programs. They regularly face criticism for retaining data but Google justifies this as a necessity to maintain security although, in 2008, they reduced data retention from eighteen months to nine months (Brandt 2011, p.148-9). With Page and Brin as the leaders of Google, the company, as a whole, stands firm in maintaining the integrity and reliability of their company despite any competitive, social, political or governmental opposition. Google has been under close scrutiny especially by federal and global regulators. Armed with a team of lawyers, Google is able to secure loopholes to continue disseminating their technology and is always ready to fight to uphold their vision.
      企業家應該善于做出可能直接影響業務的關鍵日常決策,并時刻準備應對未知情況。企業內部的問題可能會在任何時候、在沒有任何警告的情況下出現,企業所有者應該隨時準備好面對這些突發事件??赡艹霈F的問題可能是由于許多原因造成的,如員工內部問題、后勤問題、政治或社會反對派等外部因素、競爭對手、群眾或媒體的強烈反對。隨著互聯網的發展,用戶始終關注其數據的保護。谷歌收集并分析我們的數據,以增強我們對其應用程序和各種程序的體驗。他們經常因保留數據而受到批評,但谷歌認為這是維護安全的必要條件,盡管在2008年,他們將數據保留期從18個月減少到了9個月。佩奇和布林是谷歌的領導者,盡管存在競爭、社會、政治或政府方面的反對,但作為一個整體,谷歌堅定地維護其公司的誠信和可靠性。谷歌一直受到嚴密審查,尤其是聯邦和全球監管機構。有了一個律師團隊,谷歌能夠確保漏洞,繼續傳播他們的技術,并隨時準備戰斗,以維護他們的愿景。
       The final challenge is having to face the loneliness of being at the top of the hierarchy. “Entrepreneurs have to build a path and keep moving forward, without any idea of the direction. It may work or it may not work. Unlike a traditional job, nobody validates your progress” (Jhala, 2019). An entrepreneur should be able to maintain equanimity despite hurdles they may face. They may have to bear the weight and stress of the repercussions of their business actions. If at any point, a business begins to struggle, changes need to be implemented and difficult decisions must be made. Employees may need to be laid off and this affects everyone involved including the person being discharged, their family and the business who may be losing a skilled worker. At one point, Page and Brin had to pare down employee benefits and they received significant disapproval. Google removed the $5000 offer for employees who bought hybrid vehicles, they shut down free meals in certain cafeterias within their complex and they reduced subsidized daycares for their employees which was costing the company $37,000 per child (Brandt 2011, p.66). Although these were difficult decisions for the founders, they had to make the decision that would best benefit their company.
      最后一個挑戰是必須面對處于最高等級的孤獨感?!皠摌I者必須在不知道方向的情況下,開辟一條道路并不斷前進。它可能有效,也可能無效。與傳統工作不同,沒有人會驗證你的進步”。企業家應該能夠保持冷靜,盡管他們可能面臨障礙。他們可能不得不承受其商業行為的影響的重量和壓力。如果在任何時候,一個企業開始掙扎,需要實施變革,必須做出艱難的決定。員工可能需要被解雇,這會影響到所有相關人員,包括被解雇的人、他們的家人和可能失去熟練工人的企業。有一次,佩奇和布林不得不削減員工福利,他們受到了極大的反對。谷歌取消了為購買混合動力汽車的員工提供的5000美元的優惠,他們關閉了其建筑群內某些自助餐廳的免費用餐,并減少了對員工的日托津貼,這使公司每個孩子的成本達到37000美元。雖然這些對創始人來說是艱難的決定,但他們必須做出對公司最有利的決定。
      The Role of Entrepreneurship in an Economy and Society 創業在經濟和社會中的作用
       From a behavioural perspective the entrepreneur can be described as creative, innovative and disciplined. Entrepreneurs are exploiters, they identify opportunities that appear in the environment. Then the entrepreneur finds the necessary resources be it natural, human or financial to pursue these opportunities for financial gain. Entrepreneurs are inherently risk takers by starting a new company they are potentially facing loss and failure of the business. The entrepreneur takes calculated risk for the reason that the reward is greater than the potential loss (Dollingir 1995, pp.8-9).
      從行為角度來看,企業家可以被描述為具有創造性、創新性和自律性。企業家是剝削者,他們識別環境中出現的機會。然后,企業家會找到必要的資源,無論是自然資源、人力資源還是財務資源,以追求這些財務收益機會。創業者天生就是風險承擔者,創辦一家新公司時,他們可能面臨業務損失和失敗。企業家承擔計算風險的原因是回報大于潛在損失。
      Entrepreneurs are critical to the effective function of the economy. Entrepreneurs play a key role in the development of the economy and they bring about growth, prosperity and transformation. They create markets by combining resources, processes and products in new ways. Some of the world’s most successful economies are entrepreneur-driven. Entrepreneurs create jobs which in turn stimulate the economy. They create wealth and initiate change. Economies are revitalised because of the establishment of new businesses and the jobs that are generated from that. The economy revolves around the production of products and services that create jobs.
      企業家對經濟的有效運行至關重要。企業家在經濟發展中發揮著關鍵作用,他們帶來了增長、繁榮和轉型。他們通過以新的方式組合資源、流程和產品來創造市場。世界上一些最成功的經濟體都是企業家驅動的。企業家創造就業機會,反過來刺激經濟。他們創造財富并引發變革。由于新企業的建立和由此產生的就業機會,經濟得以振興。經濟以創造就業機會的產品和服務的生產為中心。
       Throughout history, the traditional provider of work was government organisations and other large enterprises and they have now been replaced by small and medium businesses. In the United States, small and medium sized businesses employ more than 85 percent of the workforce (Friedman 2006, pp.88-90).  Small and medium sized business create jobs whereas large corporations are cutting jobs. These small businesses created by entrepreneurs have been responsible for most of the creation and innovation of products and services across the globe. Some of the products created by entrepreneurs include: vacuum tubes, colour film, Zip’s, computers, Velcro and helicopters.
      縱觀歷史,傳統的工作提供者是政府組織和其他大型企業,現在已被中小型企業所取代。在美國,中小企業雇傭了超過85%的勞動力。中小企業創造了就業機會,而大公司卻在裁員。這些由企業家創建的小企業負責全球大部分產品和服務的創造和創新。企業家創造的一些產品包括:真空管、彩色膠片、拉鏈、電腦、魔術貼和直升機。
      Throughout eastern Europe, thousands of new entrepreneurs are attempting to alter and restructure liberated communist economies. Examples of this include Cuba and China. Entrepreneurs are penetrating these upholders of communist economies. Corporate entrepreneurship, also known as “intrepreneurship” is key to economic sustainability. Corporate entrepreneurship is a technique for introducing innovative and diversified products and services to an existing business. This is important because corporate entrepreneurship enables investment through the establishment of new businesses within a business. The benefit of this method is that the initial capital is sufficient.
      在整個東歐,數千名新企業家正試圖改變和重組解放后的共產主義經濟。這方面的例子包括古巴和中國。企業家正在滲透這些共產主義經濟的支持者。企業創業,也稱為“無畏創業”,是經濟可持續發展的關鍵。企業創業是一種將創新和多樣化的產品和服務引入現有企業的技術。這一點很重要,因為企業創業通過在企業內建立新企業來實現投資。這種方法的好處是初始資本充足。
      The role of entrepreneurship in society is to put in motion the self-efficiency, imagination and potential of individuals in society. Because of entrepreneurship, this production machine is put into action. Individuals who do not have an entrepreneurial orientation are those who are employed by individuals who poses those entrepreneurial skills set. Each are critical to the functioning of society. Entrepreneurs mobilise production resources and this causes the production of products and services which are essential to society. 
      創業在社會中的作用是激發社會中個人的自我效能、想象力和潛力。正是因為創業精神,這臺生產機器才得以投入使用。沒有創業導向的個人是指那些由具備創業技能的個人雇用的人。每一個都對社會的運作至關重要。企業家動員生產資源,這導致生產對社會至關重要的產品和服務。
      Conclusion 結論
       Entrepreneurs are essential to the function of the economy and society. They provide a valuable and unique skill set and they have the ability to appropriately allocate resources to maximize the opportunity of profitability. Being an entrepreneur requires a balance of ambition, intellectual prowess and hard work. The traits of an entrepreneur aid them as they navigate their way through the challenges and stages of building a business and in Larry Page’s case, an empire.  Through his ambition and intense propensity for success and the unrelenting convictions that he has abided by throughout his career, Page has transformed the technology industry. He is one of the most powerful and wealthy entrepreneurs of our time and he continues to make a difference in the world today. As laymen, the complexity of his contributions may be out of comprehension but it impacts the daily lives of the majority of the masses. His key traits have been a contributing factor to his success as he has implemented it to strengthen his business and encouraged his company to function with the same intensity to climb high up the technological and business ladder. Despite the challenges that he faced during different stages of business development and growth, Page has always been consistent about his vision.
      References 參考文獻
      Alton, L., 2016. The 8 Biggest Challenges For New Entrepreneurs. [online] Entrepreneur. Available at: [Accessed 3 December 2020].
      Barringer, B. and Ireland, R., 2008. Entrepreneurship: Successfully Launching New Ventures. 2nd ed. Upper Saddle River, New Jersey: Pearson, p.412.
      Braha, M., 2018. Larry Page: From X to Y. International Journal of Commerce and Finance, [online] 4(2), pp.1-11. Available at: [Accessed 28 November 2020].
      Brandt, R., 2011. The Google Guys. New York: Penguin Group USA.
      Great Place to Work?. n.d. Working At Google Inc.. [online] Available at: [Accessed 3 December 2020].
      Investopedia. 2020. 10 Reasons Google Is One Of The Best Employers. [online] Available at: [Accessed 3 December 2020].
      Jhala, G., 2019. Highly Successful Entrepreneurs And Their Encounters With Loneliness.[online] Medium. Available at: [Accessed 3 December 2020].
      Lemelson.mit.edu. 2020. Sergey Brin And Larry Page | Lemelson. [online] Available at: [Accessed 30 November 2020].
      McClelland, D., 1987. Characteristics of Successful Entrepreneurs*. The Journal of Creative Behavior, 21(3), pp.219-233.
      Murray, A., 2010. Leadership Styles - Management - WSJ.Com. [online] Guides.wsj.com. Available at: [Accessed 28 November 2020].
      Page, L., Brin, S., Motwani, R. and Winograd, T., 1999. The PageRank Citation Ranking: Bringing Order To The Web. [online] Ilpubs.stanford.edu. Available at: [Accessed 24 November 2020].
      Policies.google.com. 2020. Privacy Policy. [online] Available at: [Accessed 3 December 2020].
      Stillman, J., 2020. Google Chief Decision Scientist: Ask This Question Before Every Big Decision. [online] Inc.com. Available at: [Accessed 3 December 2020].
      Strom, T., 2018. Expand and Centralise: Twenty Years of Google. Arena Magazine, (153), pp.23-27.
      Vise, D., 2007. The Google Story | Emerald Insight. [online] Doi.org. Available at: [Accessed 30 November 2020].

      Case Study總結企業家對經濟和社會的功能至關重要。他們提供了一套寶貴而獨特的技能,并且能夠適當地分配資源,以最大限度地增加盈利機會。作為一名企業家,需要在雄心壯志、才智和努力工作之間取得平衡。企業家的特質有助于他們在創業的挑戰和階段中前行,在拉里·佩奇的案例中,是一個帝國。通過他的雄心壯志和強烈的成功傾向,以及他在整個職業生涯中堅持的不懈信念,佩奇改變了科技行業。Case Study范文中提到他是我們這個時代最強大、最富有的企業家之一,他繼續在當今世界上有所作為。作為一個門外漢,他的貢獻的復雜性可能是無法理解的,但它影響了大多數群眾的日常生活。他的關鍵品質是他成功的一個重要因素,因為他通過實施這些品質來加強自己的業務,并鼓勵自己的公司以同樣的強度運作,在技術和業務階梯上攀登高峰。盡管在業務發展和增長的不同階段面臨挑戰,佩奇始終堅持自己的愿景。

      本站提供各國各專業Case Study寫作指導服務,如有需要可咨詢本平臺。


      此論文免費


      如果您有論文代寫需求,可以通過下面的方式聯系我們
      點擊聯系客服
      推薦內容
      • 案例分析case study...

        作為一篇澳洲旅游管理留學生作業,本文主要寫的是普利茅斯這個城市的發展歷史和旅游圣地,從工業革命到成為經濟和軍事發展的關鍵要地,從地理位置到城市的管轄,各個方面綜......

      • Case Study ana...

        社會影響:由于缺乏信任管理,會有員工流失。這反過來又會對管理層和員工的福利、工作滿意度和承諾的績效產生消極的影響。...

      • PEST分析案例樣本

        本文通過PEST分析方法分析了黑色休閑集團的戰略,如今登山和戶外活動已經在全球范圍內變得越來越流行。英國政府鼓勵人們參加健身活動,大約有一半的成年人口參與一般的......

      • 斯巴達賭場衍生品案例

        發生資產或負債參與(如果有的話)的特殊性質,對其他風險和被套期預期交易套期預期交易量應充足的具體說明,以便當交易發生時,很顯然無論是交易是或不是被套期交易。...

      • Case Study怎么寫?...

        學習商科,CS和醫化學科的同學們應該對Case Study,即案例研究,并不陌生。Case Study是一種研究方法(Research Method)。一篇有深......

      • Case study:豐田營...

        本文旨在探討使用一種營銷組合工具,并以豐田為研究案例,以評估其有效性。它由2個部分組成。...

      色欲日日摸夜夜爽

        <address id="xrfrx"><listing id="xrfrx"><menuitem id="xrfrx"></menuitem></listing></address>
        <address id="xrfrx"><listing id="xrfrx"><menuitem id="xrfrx"></menuitem></listing></address>

        <noframes id="xrfrx">
        <noframes id="xrfrx"><listing id="xrfrx"><listing id="xrfrx"></listing></listing>
        <form id="xrfrx"><nobr id="xrfrx"><meter id="xrfrx"></meter></nobr></form>
        <address id="xrfrx"><listing id="xrfrx"><menuitem id="xrfrx"></menuitem></listing></address>